OH! Now we've hit a good stride! Superbowls part 2~

So- Round three of the Superbowl commercials appears to be the strongest yet.

For Doritos, a man fakes his death in order to get his dying wish: a casket filled with cheesy Doritos. We're shown his funeral and the guy, very much alive, who is munching on his Doritos and watching a football game on the tv in his casket. His friends talk about how he can get at least a week off from work. (Hi 5!)

But then! The man starts getting really excited at a great play. The casket is shaking. The casket stand is tipping. And then! The whole shebang falls and the man rolls onto the floor, Doritos falling from his mouth and a deer-in-the-headlights panic in his eyes. His friend stands up, singing a high A and pronounces, "It's a miracle!"

Brilliant.


And then we have another world class Bud Light commercial. While their first round had to do with a house made of Bud Light bottles (meh) their third uses not only a guy inviting his friends over by having his voice modulated with autotune but T-Pain also makes a guest appearance. T-Pain! It's funny, 'cause all of his songs use auto-tune! And white guys singing about getting their friends together and partying in autotune is just hilarious. Because white guys don't party! Or autotune?



Bud Light. So far, the clear winners of the Superbowl Commercial creativity war.