In the fifth round we have Sketcher's "balance ball" shoes, the Shape-Ups. They are supposedly designed in such a way that your legs and butt get even more exercise from daily activities (stairs, walking, etc.) However, you still have to be walking and doing a modicum of exercise in order for them to work. As in, you are already exercising. It reminds me of the comedian Kumail Nanjiani's stand-up comedy act about the Mid-western drug called Cheese.
In Kumail's words, "Cheese is tylenol pm and heroin. it's mostly heroin. Heroin's doing the heavy-lifting. It's not a new drug. It's mostly heroin. So to make cheese you still need heroin. You still have to have the heroin."
So you still need to be walking to lose weight. You're still doing exercise.
And secondly, they use a Joe Montana quote. Sketchers wants us to believe that Joe Montana: a) bought a pair of sketchers; b) liked them; and c) liked them so much that he decided to write in and tell sketchers that although he was a professional football player, sketchers actually affected his posture and strength. Sketchers? The same people who made the commercial that accused a woman's boobs of being jealous of her butt? Hm. Hm hm hm.
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